voco™
Discover voco™ and settle in to somewhere different.
Our new upscale hotel brand, gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. We combine characterful hotels with a name that you can trust. The security of a bigger brand, without the vanilla experience. An informal attitude, with charming touches guests will remember long after check out.
Development
voco™ is IHG’s latest upscale addition to the family, developed primarily to target conversion opportunities with a experiential, distinct consumer proposition. The team is focused on an aggressive growth plan to expand the brand to 100+ signings in 5 years.
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Quick Facts
- voco™ means ‘to invite’ and ‘call together’ originating from Latin – representing our thoughtful, unstuffy and charming nature.
- Our identity has been designed to flex, so it’s always sympathetic to an existing hotel’s character. We have two core design applications; Bright and Bold, which compliment different styles of hotels; Moreover, voco respects the heritage of existing hotels by incorporating the hotel name into the voco brand identity.
- From morning coffee through to evening drinks, we make sure our bars and lounges are places guests want to relax and enjoy themselves, driving incremental revenue and also attracting non-guest spend.
- We add extras to our bedrooms, like super cosy bedding and luxury bathroom amenities, to encourage our guests to take moments for themselves and drive brand loyalty.