Creating Great Hotels Guests Love®

Working in partnership, every step of the way

Working collaboratively with our development partners and owners is fundamental to our success. At every stage of the hotel life-cycle, IHG offers support and systems to ensure the project progresses smoothly; from initial development through to on-going operations. Working together, we develop and operate Great Hotels Guests Love to drive guest satisfaction and brand preference. This maximises owner return on investment and drives IHG and our brands into market leading positions.

Project types

Project Types

Each development project is unique, and our Architects, Designers and Engineers are here to help owners and investors at every stage of development. We will combine our experience and capability in the global market with your vision to deliver a future hotel which will maximise your return on investment.

Projects generally fall into one of five categories:

New Build

New-build projects are designed and built to meet specific market demands. Our design guidance will ensure your hotel is a great example of the brand, and operates as efficiently as possible.

Conversion Re-Use

IHG has a proven model for converting office-space and other property types into IHG branded hotels, transforming a distressed property to a cash-generative asset.

Conversion Re-Brand

Many hotel owners choose to rebrand their property under an IHG flag. IHG's experts will work swiftly and efficiently to help you convert an existing property into an IHG branded hotel, and train your existing staff team in to a BrandHearted team ready to deliver a great hotel experience for your guests.

Mixed use

Combine a hotel project with retail, residential, entertainment, commercial, or other land uses to drive real estate value. Any of our brands and project types can be adapted to the right combination of mixed use development projects.

Dual Branded - diversity and share costs

This approach pitches two brands as part of the same development, allowing them to share common space and staff while maintaining each brand's unique identity. Popular with both developers and guests, a dual branded project can allow hotels to provide more amenities than a single hotel could offer, attracting a broader range of guests to the same space. IHG is seeing success with dual branded projects and the synergies created between construction and operations.

Contract options

Contract Options

The majority of our hotels are managed by IHG on behalf of owners or operate under a franchise agreement. All hotels are supported by our revenue delivery systems and marketing programmes, which drive business to our hotels.

Management Contract

When IHG manages your hotel, we handle all operational issues while you continue to own the physical building. Management contract terms are negotiated and the contract consists of two fees:

  • A base fee
  • An incentive fee

The base fee is a percentage of the total revenue paid to cover management costs, while the incentive fee is a share of profits - typically gross operating profit or another agreed measure of profit. This serves to align the interests of IHG with the owner of the property, and rewards IHG for maximising hotel profitability.

Franchise Contract

  • With more than 50 years of franchising experience, IHG has mastered the model. We work with owners closely to help them uphold the highest standards of quality and service. As a franchisee, you'll be in business for yourself, but not by yourself.
  • Ownership of a franchised hotel with IHG brings considerable benefits: for instance, you will be branding your hotel with a well-known, preferred IHG brand name, as well as taking advantage of a powerful set of tools to drive new business.
  • Franchise contract fees comprise a pre-agreed percentage of total rooms revenue.

New Hotel Opening & Performance (NHOPs)

Hotel Openings Team

There are of course many things that can go wrong when opening a new hotel. But pitfalls can be avoided, thanks to IHG’s Hotel Openings Team, which has opened more than 4,000 hotels worldwide. From pre-opening to monitoring faster ramp-up to stable performance, the team guides you every step of the way, ensuring that you open your hotel on time, on brand and on budget.

Managing the Opening Process

  • IHG’s Hotel Opening Manager (HOM) tool is used by our corporate and on-property hotel teams to track and communicate the progress of more than 2,000 tasks required to successfully open your hotel.

Hiring the Right Team

  • For your hotel to be successful, you need a talented team who can bring the IHG brands to life. IHG’s strong employer brand attracts the best candidates, and our People Tools help you hire them.

Training to Bring Out the Best in Your Team

  • IHG provides all the training your staff need to deliver a great guest experience, whatever their role. Having opened over 4,800 hotels globally, we know exactly how to train each and every new hotel employee in IHG’s operating standards and systems, to deliver a BrandHearted service to your guests, and maximise commercial performance.

Driving Performance on Opening

  • Long before you open, your hotel will be visible on various booking channels and begin taking reservations, ensuring maximum business from the day that you open your doors. Once the hotel has opened, we will work closely with you to boost sales and marketing activities, stabilize and maximise performance as quickly as possible.

Design & Engineering

Design & Engineering

IHG Design & Engineering are your local design and construction professionals with global experience through all stages of hotel and resort development and asset lifecycle. We partner with you to optimise your investment via our bespoke services inspiring and informing the delivery of best in class hotel design, relevant to the local market and our guests. Our experience reduces your risk throughout your hotel’s lifecycle:

Stage 1 – Planning

  • The planning stage fundamentally determines successful project delivery. We will work with you to ensure you source an experienced project manager and consultant team. We will also help you to optimise the design for your brand, location and investment, whether it’s for a new construction, conversion or repositioning of an existing asset.

Stage 2 – Design

  • Good design plays a fundamental role in your hotel’s value through the construction and lifecycle of your asset. We work closely with you, your consultant team and IHG internal functions to ensure the delivery of thoroughly documented best in class design which is fully optimised.

Stage 3 – Construction

  • As your hotel progresses towards opening we will be supporting your team ensure a timely delivery which meets brand requirements and is consistent with design intent and market. Accuracy of completion forecasting is key to ensuring the successful business ramp up of the hotel. we will ensure that you and your project team are familiar in detail with the upcoming asset handover process to our operators.

Stage 4 – Handover & Operations

  • We recognise the importance of a smooth handover once construction is completed toIHG’s Operations team. From testing and commissioning of all M.E.P. systems, remedying any defects and the finishing touches including styling – we will support you and your teams during these final stages to ensure the operations team receive an asset that is fit for purpose and ready for success to receive guests and grow the business.

We understand that our hotels operate in a market where the competition, guest needs and technology are constantly evolving. To ensure that you continue to offer a compelling and preferred experience to guests with an asset which continues to optimise return on investment whilst growing in value. We continue to be available to provide support on all property and maintenance related capital expenditure projects throughout the lifecycle of your hotel.

Talent Development

Talent Development

IHG’s business is about people, not just beds. After all, it is our talented and passionate people who bring our brands to life. They are critical to our success and are our competitive advantage.

To deliver true hospitality to our guests we must attract, retain and develop the very best talent in the industry. We provide ongoing training to support the operation of your hotel so that we stay at the top of the game. This is delivered through our world-class people strategy, which has four consistent pillars.

Using IHG's People Tools to deliver world class hospitality

  • IHG's People Tools help hotels hire, train, involve and recognise employees against success criteria particular to your hotel's brand. This helps ensure there's a talented and motivated team working in your hotel who's equipped to provide memorable experiences for your guests.

Building a strong leadership and performance culture

  • We have established a ‘winning culture’ at IHG, which starts with building strong leadership throughout.

Developing a BrandHearted culture

  • Our people deliver each of our brand’s differentiated guest experiences, helping to drive guest satisfaction and brand preference.

Making IHG a great place to work

  • Building a strong employer brand assists us in attracting the best possible talent to meet our strategic objectives. We ask people to live our Winning Ways and act in a responsible way, and offer them our Room to be yourself commitment.

Food & Beverage

Restaurants & Bars

Restaurants & Bars are an intrinsic part of the guest experience and a key revenue driver, especially in Asia, Middle East and Africa, the scene of a rich food and dining culture.

Serving Guests’ Needs

  • IHG knows what it takes to deliver a great dining experience through our scale and history. Operating over 850 Restaurants & Bars and serving over 42 million covers in 2014, we combine international standards with local expertise and knowledge.

The Right Tools and People

  • The IHG restaurants and bars Marketing Toolkit helps hotels drive revenue, using effective marketing techniques.

Great Events of All Sizes

  • We have a reputation for delivering great events, ranging from large world-class conventions to smaller more personalised meetings and weddings. Our team members listen carefully to client needs and are expert at creating the right environment, food, service and entertainment to make an event special.

Strategic Alliances

  • We have pooled a team of talented and well-known chefs and strategic partners from across the world, to add value to our existing Restaurants & Bars offer. They include:
  • Working with celebrity chefs such as Jason Atherton and Pierre Gagnaire
  • Our IHG Culinary Panel brings together the combined expertise of seven celebrated chefs to our hotels across the region, including Sam Leong, Theo Randall, Ross Lusted, Ian Kittichai, Dean Brettschneider, Vikas Khanna and Takagi Kazuo
  • Leading healthy chef Teresa Cutter has developed a healthy meetings menu for Crowne Plaza Hotels & Resorts
  • Creating a new healthy Children’s Menu for InterContinental Hotels & Resorts with the expertise of leading Childrens’ food expert, nutrition expert Annabel Karmel MBE and celebrity chef, Theo Randall
  • Partnerships with Australia’s renowned wine producer, Treasury Wine Estates, and leading wine and spirits group, Pernod Ricard
  • Working with Nutrition Australia to develop a new, nutritious Kids Menu for Holiday Inn Hotels and Resorts across Asia, Middle East and Africa



The operational excellence of our hotels comes down to talented people and the right tools. Our people bring our brands to life and IHG tools support them in creating Great Hotels Guests Love®.

Great people running your hotel

  • Every IHG employee, from General Managers (GM) to the Housekeepers, is carefully selected to consistently deliver experiences that align with our brand. Our award winning IHG People Tools ensure we retain these great team members by developing, involving and recognising each and every one of them.

Tools to fine-tune hotel performance

  • Every IHG hotel has access to Hotel Solutions - an online system that enables the GM and his team to diagnose the hotel’s challenges and select from a vast database of tools, practices and ideas to drive hotel performance. It covers everything from revenue management to service standards. Our accolades are a testament of our delivery.

A solid support structure

  • The GM is the lynch pin of every one of our hotels. They are supported by performance analytics and best practice hotel operations initiatives that are driven by our corporate functional specialists and cascaded down to the GMs. They are also supported through a network of highly experienced and knowledgeable Regional Operations Managers, to continuously improve the performance of their hotels.