HUALUXE® Hotels & Resorts
Celebrate the Art of Chinese Hospitality.
The HUALUXE Hotels & Resorts brand represents yet another industry first for IHG. This international brand was developed through knowledge of local tradition and in-depth research of Chinese consumers to appeal specifically to their way of life. These hotels will serve not just as accommodations, but also as a social venue that facilitates Chinese social and business interactions. All supported by the consistent quality, service, and standards of IHG.
Development
Already the largest hotel operator in China, IHG sees the opportunity for the HUALUXE brand to make its way into over 100 cities there within the next 15-20 years, with 8 hotels open and 21 hotels in the current pipeline. Beyond that, HUALUXE stands poised to grow in cities throughout the world, offering the ever-expanding number of Chinese travelers a brand customized to their culture that will serve as a comforting respit wherever they travel.
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Quick Facts
- Tailored to honor important elements of Chinese culture including Chinese etiquette and indulgence, status recognition, and respect from the rejuvenating aspects of nature
- Provides a premium business resource for Chinese corporate practices
- Builds on IHG’s 30+ years of experience operating within China