Discover voco™ and settle in to somewhere different.

Our new upscale hotel brand, gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. We combine characterful hotels with a name that you can trust. The security of a bigger brand, without the vanilla experience. An informal attitude, with charming touches guests will remember long after check out.

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voco™ is IHG’s latest upscale addition to the family, developed primarily to target conversion opportunities with a experiential, distinct consumer proposition.  The team is focused on an aggressive growth plan to expand the brand to 100+ signings in 5 years.

Hotels Rooms Pipeline
EMEAA 5 1252 10
Global 5 1252 10
*At June 30, 2019

Quick Facts

  • voco™ means ‘to invite’ and ‘call together’ originating from Latin – representing our thoughtful, unstuffy and charming nature. 
  • Our identity has been designed to flex, so it’s always sympathetic to an existing hotel’s character. We have two core design applications; Bright and Bold, which compliment different styles of hotels; Moreover, voco respects the heritage of existing hotels by incorporating the hotel name into the voco brand identity.
  • From morning coffee through to evening drinks, we make sure our bars and lounges are places guests want to relax and enjoy themselves, driving incremental revenue and also attracting non-guest spend.
  • We add extras to our bedrooms, like super cosy bedding and luxury bathroom amenities, to encourage our guests to take moments for themselves and drive brand loyalty.