Driving demand right to your front door.

Reservations lead to revenue, and revenue means success.

Experience leads to expertise, and at IHG we’ve developed a suite of sales and marketing tools tailored to help your property achieve success. In 2017, these proprietary systems helped drive 76% of room nights at our owners’ hotels, helping both owners and GMs sleep well at night.

 

IHG Rewards Club

IHG® Rewards Club

  • The award-winning IHG® Rewards Club loyalty program offers members more choices to redeem their points than any other hotel loyalty program in the world.
  • Serving over 100 million members enrolled worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.
  • In 2017, IHG® Rewards Club contributed over $8.8 billion in global system revenue to all IHG-branded hotels.
  • IHG® Rewards Club members offer distinct benefits to owners, including: book direct with lower costs to generate return stays; are bigger advocates for our brand; and are proven to have a higher spend per stay, with an above-average use of additional in-hotel services.
    • IHG Rewards Club members generate 21% more revenue per stay than non-members.
    • IHG Rewards Club members are 7x more likely to book direct than non-members.

IHG Sales team

IHG Sales team

  • With over 2,500 global corporate accounts generating more than $4.9B in room revenue to IHG® branded hotels in 2017, IHG’s global selling force includes sales professionals that are positioned virtually and locally in key markets worldwide. 
  • IHG Sales’ professionals are adept at maintaining key relationships in business-to-business, leisure and specialty markets; this makes for a unique owner offer and reduces the need for an in-house sales staff, lessening overhead costs for owners and helping them to improve their bottom line.

Brand marketing

Brand marketing

  • IHG brand marketing provides differentiation and awareness for our portfolio of brands to help them stand out from their competitors globally, and properties to conquer their rivals locally.
  • Powerful award-winning national and international campaigns driving business to your local market.
  • Campaigns include online, print, and television advertising, as well as high-profile sponsorships of events and sports teams, with the goal of increasing awareness and driving business to our owners’ hotels.

Reservations system

Reservations system

  • IHG® was the first to offer computerized hotel reservations in 1965 and we’re still innovating hotel reservation technology today.
  • In 2017, our digital booking channels delivered $4.7B in revenue, and 21.4% of total rooms revenue to all IHG-branded hotels.
  • 9 Central Reservation Offices staffed with over 2,000 agents handled 27.8 million guest contacts in 2017.
  • In 2017, 1.97 billion dollars in net revenue was driven by IHG Central Reservation Offices to all IHG branded hotels.

Online marketing

Online marketing

  • As the first company to offer online booking (starting in 1995), IHG has a history of using a performance-based Internet marketing program to drive demand to our direct websites, only charging hotels if a commissionable rate is booked and used.
  • IHG is one of the largest search engine marketer in the industry, and operates a robust email marketing program as well.
  • Together, these online marketing initiatives serve to create demand that results in more views, calls, clicks and stays, delivering mobile revenue of more than $2 billion.
  • In 2017, 72% of direct digital revenue growth came from IHG's App.

Revenue management

Revenue management

  • IHG® offers solutions to meet real-time rate strategy demands through our industry-leading mathematical forecasting and comprehensive rate analysis, ensuring IHG hotels are competitively priced, remain attractive to guests, and deliver the most profitable revenues to hotels.
  • Our advanced reservations system and leading revenue optimization programs deliver powerhouse capabilities to ensure each IHG-branded hotel is fully equipped to maximize profitability.

Winning Toolkit

  • Interactive PDF guide to IHG's recommended tools, organized around defined Winning Metrics.
  • Metrics provide a measurement for hotels to identify areas to celebrate, as well as opportunities for improvement.
  • Toolkit offers resources for driving revenue, improving guest experience and employee engagement, training, and best practices.
  • Toolkit includes revenue driving programs including:
    • IHG's Revenue Management for Hire: Provides a Strategic Revenue Management expert focused on driving RevPAR through services customized for each hotel.
    • IHG's Voice: a complete voice reservation solution that drives ADR and RevPAR while delivering a superior guest booking experience.
  • Other metrics such as guest satisfaction and employee engagement indirectly drive revenue, and IHG’s tools to improve in this area include:
    • IHG’s HeartBeat Portal - complete suite of reporting on all guest satisfaction survey scores updated daily, including functionality for alerts and now available for mobile devices.
    • IHG People Tools - resources to help you hire, train, involve, and recognize your colleagues, including IHG’s Employee Engagement Survey.