Driving demand right to your front door.

Reservations lead to revenue, and revenue means success.

Experience leads to expertise, and at IHG we’ve developed a suite of sales and marketing tools tailored to help your property achieve success. In 2015, these proprietary systems helped drive 73% of room nights at our owners’ hotels, helping both owners and GMs sleep well at night.

IHG Rewards Club

IHG® Rewards Club

  • The largest, most established rewards program in the hotel industry, offering guests unrivaled options when redeeming their valuable points.
  • IHG® Rewards Club members offer distinct benefits to owners, including: book direct with lower costs to generate return stays; are bigger advocates for our brand; and are proven to have a higher spend per stay, with an above-average use of additional in-hotel services.
    • 71% of Book Direct revenue comes from IHG Rewards Club members.
      • In 2016, IHG launched Your Rate by IHG® Rewards Club, a global member benefit across brands, excluding Kimpton® Hotels and Restaurants and IHG® Army Hotels, that delivers the best rates when booking in IHG direct channels.
    • Book Direct generated $3.6 Billion in member revenue.
    • IHG Rewards Club members are 5x more likely to book direct than non-members
  • In 2016, IHG® Rewards Club contributed over $8.5 billion in global system revenue to all IHG-branded hotels.

IHG Sales Team

 

IHG Sales Team

  • With over 2,100 global corporate accounts generating more than $4.9B in room revenue to IHG® branded hotels in 2016, IHG’s global selling force includes sales professionals that are positioned virtually and locally in key markets worldwide. 
  • IHG Sales’ professionals are adept at maintaining key relationships in business-to-business, leisure and specialty markets; this makes for a unique owner offer and reduces the need for an in-house sales staff, lessening overhead costs for owners and helping them to improve their bottom line.

Brand Marketing

Brand Marketing

  • IHG brand marketing provides differentiation and awareness for our portfolio of brands to help them stand out from their competitors globally, and properties to conquer their rivals locally.
  • Powerful award-winning national and international campaigns driving business to your local market.
  • Campaigns include online, print, and television advertising, as well as high-profile sponsorships of events and sports teams, with the goal of increasing awareness and driving business to our owners’ hotels.

Reservations System

Reservations System

  • Debuting in 1965, IHG’s reservations system now processes over 51,000 bookings daily, and IHG continues to innovate to help our owners stay ahead of changing technology.
  • 11 Central Reservation Offices staffed with over 2,900 agents handled 28.5 million guest contacts and our websites fielded 416 million visits in 2015.
  • $2.2 billion in revenue driven to IHG branded hotels through our proprietary reservations system in 2015.

Online Marketing

Online Marketing

  • As the first company to offer online booking (starting in 1995), IHG has a history of using a performance-based Internet marketing program to drive demand to our direct websites, only charging hotels if a commissionable rate is booked and used.
  • IHG is the largest search engine marketer in the industry, and operates a robust email marketing program as well.
  • Together, these online marketing initiatives serve to create demand that results in more views, calls, clicks and stays, delivering mobile revenue of more than $1 billion, up from less than $50 million in 2010.

Revenue Management

Revenue Management

  • Industry leading mathematical forecasting in real time, allowing for quick adjustments to maximize your profitability and remain competitive.
  • Robust reporting and user simulation capabilities.
  • Opportunity cost modeling for group evaluation.

Winning Toolkit

  • Interactive PDF guide to IHG's recommended tools, organized around defined Winning Metrics.
  • Metrics provide a measurement for hotels to identify areas to celebrate, as well as opportunities for improvement.
  • Toolkit offers resources for driving revenue, improving guest experience and employee engagement, training, and best practices.
  • Toolkit includes revenue driving programs including:
    • IHG's Revenue Management for Hire: Provides a Strategic Revenue Management expert focused on driving RevPAR through services customized for each hotel.
    • IHG's Voice: a complete voice reservation solution that drives ADR and RevPAR while delivering a superior guest booking experience.
  • Other metrics such as guest satisfaction and employee engagement indirectly drive revenue, and IHG’s tools to improve in this area include:
    • IHG’s HeartBeat Portal - complete suite of reporting on all guest satisfaction survey scores updated daily, including functionality for alerts and now available for mobile devices.
    • IHG People Tools - resources to help you hire, train, involve, and recognize your colleagues, including IHG’s Employee Engagement Survey.